About the studio
One team, from the blank page to a shipped product.
Unmarketed Labs is Pune's AI-native product and software studio. We design the brand, then build the thing, with the same people the whole way through.
Most studios stop at the handoff. That is where the hard part starts.
Brand studios hand over a PDF and leave. Dev shops need the brand handed to them and build what they are told. The founder is left holding the integration problem, which is the expensive part.
We do both, with one team, and ship. Positioning, identity, design, engineering and AI, carried end to end, so nothing gets lost in a handoff.
Three things we hold to.
Design and engineering are one job
The people who design your product are the people who build it. The integration is the point, not an afterthought.
Shown: KaienProof over promises
We ask to be judged on craft, so we show the work at full fidelity. No borrowed metrics, no invented case studies.
Shown: CR NewsShipped beats deliberated
A live, working product teaches you more than a deck ever will. We move fast and put real things in front of real users.
Shown: TechShortsStrategy, design, build, launch.
- 01Strategy
The one decision that shapes everything downstream.
- 02Design
Identity, design system and product UX.
- 03Build
Full-stack engineering, with AI where it earns its place.
- 04Launch
Search and analytics built in, and a handover that works.
One team carries all four. Nothing is thrown over a wall.
The founder.
Utathya Ghosh
Unmarketed Labs was built to close the gap between the studio that designs and the shop that builds, so founders get one team that takes an idea from positioning to a product in production.
Based in Pune. Working worldwide.
We are a Pune studio, close enough to sit across the table from founders in Baner, Kalyani Nagar, Koregaon Park and Hinjewadi, and remote enough to ship for teams well beyond the city.
Local when it helps, borderless when it counts. The bar is the same either way: work that competes anywhere, made by people you can actually reach.
Have something to build? We'd love to hear about it.