Pricing · Pune, India

What it costs to build with us.

We publish our floor so the conversation starts honestly. Here is how we price, what moves the number, and what is always included.

Start here · fixed fee

AI Opportunity Audit

₹51,000
One to two weeks · all-in
  • An honest audit
  • A scored opportunity map
  • A costed build plan
  • Fixed fee, no lock-in
About the audit →
Custom builds · scoped

AI, web and software

₹1,00,000
Where engagements start · scales with scope
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What moves the number

DriverWhat it meansEffect
Roles and flows

How many kinds of user there are (customer, staff, admin) and how many distinct journeys each one has.

Biggest single driver
Integrations

Every system the product has to talk to: payments, calendars, CRMs, ERPs, internal databases, third-party APIs.

Each one adds scope
AI in the loop

Whether a model is doing real work, and how much it has to be trusted. More autonomy means more evaluation, guardrails and review design.

Scales with the stakes
Brand and design depth

Starting from zero (positioning, identity, a design system) versus building inside a brand you already have.

Front-loaded
Data and migration

Moving data out of spreadsheets or old systems cleanly, with history intact and nothing lost.

Often underestimated
Content and scale

How many pages, products or records, and whether content is written with you or supplied ready.

Grows with volume
Always includedNever a line item
01

One team, end to end

The people who design it are the people who build and ship it. No agency-to-dev-shop handoff to pay for twice.

02

SEO and AEO

Search and AI-answer structure is built into everything we ship. It is never sold as a separate line item.

03

Performance

Fast pages are a property of the build, not an optimisation project you pay for after launch.

04

A published floor

₹1,00,000 is where custom engagements start, so you know before the first call whether we are in range.

A guide to pricing software

Why software quotes vary so much

Two quotes for the same brief can be wildly different because they are quoting different things. One prices a template with your logo on it; another prices discovery, design, engineering, testing and launch. Before comparing numbers, compare what each quote actually includes.

The questions that separate them: who designs it, who builds it, what happens to search rankings, who owns the code, and what support looks like after launch.

Fixed price or time and materials?

Fixed-price work suits a well-defined scope: you know the cost up front and the studio carries the risk of estimating it. Time and materials suits work where the scope will change as you learn: you pay for the hours used and keep the flexibility.

When the scope is genuinely unclear, the honest move is to define it first. That is what our fixed-fee audit exists for.

What AI adds to a budget

Two costs, not one. The build cost is designing and engineering the AI into the product: prompts, retrieval, evaluation, guardrails and the interface around them. The running cost is paying a model provider per call, which depends on volume and model choice.

Good engineering keeps the second number small: caching results that do not need regenerating, and using smaller models where they are good enough.

The cheapest way to start

If you are not sure what you need, the ₹51,000 AI Opportunity Audit sizes it for you: an honest view of where AI helps, a scored opportunity map and a costed build plan.

If you already know what you want built, skip it and send us a brief. We will tell you quickly whether it fits the floor.

Are we the right fit?

Work with us if

  • You're building something real, not testing the water
  • You want design and engineering as one team, not two vendors
  • You value shipped over deliberated
  • You'd rather have a floor and confidence than the cheapest quote

We're not your team if

  • You need a social or media retainer
  • You want a PDF and a handoff, then silence
  • You're shopping purely on price
  • You need staff to augment, not a studio to own it
Questions
What is the minimum project size?
Custom engagements start at ₹1,00,000. We publish the floor so the conversation starts honestly.
Is there a way to work with you for less?
Yes. The AI Opportunity Audit is a fixed fee of ₹51,000, runs one to two weeks, and gives you a costed plan you can act on with us or without.
Do you charge extra for SEO?
No. Search and AI-answer visibility are built into everything we ship, not sold as a line item.
How long does a project take?
It depends on scope, but we move fast: TechShorts went from nothing to brand, design system, full-stack platform and an AI pipeline in four weeks. Most projects run a few weeks to a few months.
Why not just give a price range?
Because a range without your scope is a guess, and guesses anchor badly. We would rather publish the floor, explain what moves the number, and quote properly once we understand what you need.
Do you work with companies outside Pune?
Yes. We are based in Pune and work with teams across India and overseas.

Let's build.

Projects from ₹1,00,000 · or start with the ₹51,000 AI Audit

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