Custom Software · Pune, India

Custom software development, shipped in Pune.

Internal tools and platforms for Pune businesses that replace the spreadsheet, the manual step, the thing quietly holding the business back.

Software shaped to how you actually work.

Off-the-shelf tools force your business to bend around them. Custom software bends around your business instead, and removes the manual work that quietly costs you every week.

We design and build it as one team, so the tool fits the real workflow, and you own it: not a subscription you rent forever.

What we build

Internal platforms

The system your team runs the business on, built for your workflow, not a generic template.

PlatformsWorkflowRoles

Dashboards & reporting

The numbers that matter, in one place, live, and actually trustworthy.

DashboardsReportingData

Integrations

Your tools, talking to each other, so data stops living in five disconnected places.

APIsSyncWebhooks

Automations & migrations

Manual steps automated, and legacy data moved without the drama.

AutomationMigrationsOps

When custom software is worth it

The spreadsheet is the system

The business runs on a shared sheet that three people edit, nobody trusts, and one person understands. That is a system waiting to be built.

Five tools, no single truth

Orders in one place, customers in another, finance in a third. Integrations make the data agree, so decisions stop depending on who exported what.

Off-the-shelf does not fit

You pay for a SaaS product and then work around it every day. Past a point, software shaped to your workflow is cheaper than the workarounds.

A workflow that should run itself

Approvals, reminders, reports, syncs: the recurring steps a person does by hand every week that a system could do on time, every time.

Where we will tell you no

  • A problem a well-configured off-the-shelf tool already solves. We will say so.
  • Software nobody will own once it ships. Every tool needs someone inside the business who cares that it works.
  • A rebuild for its own sake, when the real issue is process rather than code.
How it worksOne team
01

Position

We start with the one decision that shapes everything downstream, not a feature list.

02

Design

Identity, product UX and a system built to be engineered against, not filed away.

03

Build

Full-stack engineering, with the hard integration handled by the people who designed it.

04

Ship

Launch with SEO, analytics and performance baked in, and a handover that actually works.

Why teams trust us to build software

We build platforms that hold real operations, with the architecture and security to match. The craft is the proof.

  • 01 CR News: a full-stack platform with a custom newsroom CMS and security architecture.
  • 02 Blown Diffuser: a custom build with an agent pipeline and editorial CMS.
  • 03 Kaien: a design system and full-stack platform built to scale.

Custom software, in plain English

Build or buy?

Buy when the problem is common and the tool fits without contortion: accounting, email, payroll. Build when the workflow is what makes your business different, when you are stitching several tools together by hand, or when per-seat pricing grows faster than you do.

Often the answer is both: buy the commodity parts, build the thin layer that connects them to how you actually work.

What an internal platform includes

Roles and permissions, so each person sees what they need. A data model that matches the business rather than the tool. Audit trails, so you can see who changed what. Reporting that reads from the same data everyone works in.

Integrations and migrations

Integrations connect systems through their APIs or webhooks so data moves on its own. Migrations move data out of old systems cleanly, with the history intact. Both are where custom projects usually go wrong, so we plan them first rather than last.

Security and ownership

You own the code, the data and the infrastructure accounts. For platforms that hold sensitive material, security is designed in from the architecture up; CR News was built around content integrity under legal pressure.

What we build it withShipped, not listed
Next.js + TypeScriptPlatform front ends and APIs
Supabase (Postgres)Data, auth and row-level security on CR News and Blown Diffuser
BullMQBackground job queues on DeployFlare
SentryError monitoring on CR News
ResendTransactional email and notifications
Vitest and PlaywrightAutomated tests on Kaien, Everwed and DeployFlare
Investment

What custom software costs

₹1,00,000

Custom engagements start here

Custom engagements start at ₹1,00,000. We publish the floor so the conversation starts honestly, and the final number scales with scope.

What moves it: how many distinct user roles and flows there are, how many systems it has to talk to, whether there is AI in the loop and how much it has to be trusted, and how much brand and design work comes before the build.

Not sure what you need yet? The fixed-fee AI Opportunity Audit sizes it first, and the full breakdown of how we price lives in the pricing guide.

Where we work

Custom software development, made in Pune

We are a Pune studio, close enough to sit across the table from founders in Baner, Kalyani Nagar, Koregaon Park and Hinjewadi, and remote enough to ship for teams well beyond the city.

Local when it helps, borderless when it counts. The bar is the same either way: work that competes anywhere, made by people you can actually reach.

Questions
What counts as custom software?
Internal platforms, dashboards, integrations between your tools, and automations: anything built specifically for how your business works rather than bought off the shelf.
Do we own the software you build?
Yes. You own the code and the product. It is built for you, not rented back to you forever.
Can you integrate with our existing tools?
Yes. Integrations and migrations are a core part of what we do, so your data stops living in disconnected silos.
Do you work with companies outside Pune?
Yes. We are based in Pune and work with local businesses, and with teams across India and overseas.
What does custom software cost?
Custom engagements start at ₹1,00,000 and scale with scope. We can also start with a fixed-scope audit to size the build first.
Should we build or buy?
Buy when the problem is common and a tool fits without contortion. Build when the workflow is what makes your business different, or when you are stitching tools together by hand. We will tell you which side of that line you are on.

Let's build.

Projects from ₹1,00,000 · or start with the ₹51,000 AI Audit

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