Privacy & Terms

We collect the minimum data needed to respond to your enquiries and understand how people use this website. We don't sell your data. We don't run advertising cookies. That's the truth of it.

When you contact us: your name, email address, and what you choose to share in our contact form (company, budget range, how you heard about us, and your message).

When you use the AI Readiness Scorecard: your answers. If you ask for the full report, also your name, email address and, if you give it, your company.

With an enquiry or a report request, we also note which page of this site you came from and the first page of your visit, so we know which pages are useful.

When you browse the site: anonymised usage data, pages visited, time on site, scroll depth, device type, and general geographic region. This is collected through Google Analytics 4 and Google Tag Manager. No personally identifiable information is stored in analytics.

Our own visit log: this site also keeps a random ID in a first-party cookie and records which pages that browser views, in our own CRM (not Google). It stays anonymous unless you click a link we sent you (it carries a short random code, never your email address) or you send us a form or ask for a Scorecard report. Then we can see the pages you visited, so we can follow up on what you were actually interested in. Browsers that send Do Not Track are not logged.

Contact form data is used to respond to your enquiry. We don't add you to a mailing list.

If you ask for a Scorecard report, we email you the report and may send a few follow-up notes from Utathya about it. Every one comes from a person you can reply to; reply "stop" and we won't email you again.

We keep enquiries and report requests in our own private CRM (and, for now, a private Google Sheet) so we can follow up properly. We don't sell or pass your details to anyone else.

If you click a link in an email from us or send a form, your visits to this site are linked to you in that CRM, as described above. To have that stopped and the visit history deleted, email hello@unmarketedlabs.com.

Analytics data helps us understand which pages are useful and which aren't, so we can make the site better. That's it.

We use these third-party services:

• Google Analytics 4, for anonymised website usage analytics
• Google Tag Manager, to manage analytics and event tracking scripts
• Google Workspace (Gmail, Sheets and Calendar), where enquiries arrive, are recorded, and calls you book are scheduled
• Resend, which sends the emails from this site (enquiry notifications, replies and Scorecard reports)
• Vercel, which hosts this website

Each is governed by its own privacy policy. We have configured the analytics tools to avoid collecting personally identifiable information.

This site uses analytics cookies only. No advertising cookies. No social media tracking pixels. No retargeting. The cookies placed by Google Analytics help us understand traffic patterns. One first-party cookie (ul_bid) holds the random ID for our own visit log described above.

You can:

• Request access to any personal data we hold about you
• Request deletion of that data
• Ask us anything about how your data is handled

Email hello@unmarketedlabs.com and we'll respond within 5 working days.

This privacy policy is governed by and construed in accordance with the laws of India.

If we change how we handle your data, we'll update this page. No email blast, no pop-up, just an honest update here.

Questions about this policy? Reach us at hello@unmarketedlabs.com

By using unmarketedlabs.com, you agree to these terms. If you don't agree, that's fine, but please don't use the site. These terms apply to all visitors, users, and anyone who accesses the website.

This website is provided for informational purposes. We share our thinking on brand, design, and software, but none of it constitutes professional advice for your specific situation. We make every effort to keep content accurate and current, but we don't warrant that everything on this site is complete, reliable, or error-free.

Use the information here at your own discretion. If you need advice tailored to your business, talk to us directly.

All content on this website, copy, design, code, imagery, case studies, blog posts, and brand assets, is owned by Unmarketed Labs unless explicitly stated otherwise.

You may not reproduce, distribute, or repurpose any content from this site without our written permission. Quoting short excerpts with proper attribution is fine. Lifting entire sections is not.

Unmarketed Labs is not liable for any direct, indirect, incidental, or consequential damages arising from your use of this website. This includes, but isn't limited to, loss of data, revenue, or business opportunity.

The site is provided "as is" without warranties of any kind, express or implied.

This site may contain links to external websites. We link to things we find genuinely useful, but we don't control those sites and aren't responsible for their content, privacy practices, or availability. Clicking a third-party link is your decision.

We may update these terms from time to time. When we do, we'll update the date at the top of this page. Continued use of the site after changes constitutes acceptance of the revised terms.

These terms are governed by and construed in accordance with the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts in India.

Questions about these terms? Reach us at hello@unmarketedlabs.com

We do project and retainer work for businesses. You pay in agreed stages, you can stop at any point with written notice, and you only pay for work we have actually done.

Every engagement has a written proposal or statement of work that sets out the fee and when each part is due. We send an invoice for each payment. You can pay by bank transfer, UPI, or card through a Razorpay payment link.

You can cancel a project or a retainer at any time by emailing hello@unmarketedlabs.com. Work stops when we receive your email.

You pay for work done up to that date, plus any third-party costs we have already committed to on your behalf with your approval (for example software subscriptions or domains). For retainers, the current month is billed for the days worked and nothing after it.

If you have paid in advance for work we haven't started, we refund that amount in full.

If you have paid in advance for work that is partly done, we refund the part that covers work not yet done.

Payments for work that has already been delivered are not refundable. If you are unhappy with something we delivered, tell us and we will put it right.

Refunds go back to the original payment method. We start them within 5 working days of agreeing the amount. Card and UPI refunds usually reach you 5 to 7 working days after that, depending on your bank. Card processing fees charged by the payment provider are not refundable.

Questions about a payment, a cancellation or a refund? Reach us at hello@unmarketedlabs.com