DryveGuru needed a brand students would trust and schools would want to be part of, and a platform that could serve both audiences at once without compromising either.
Learners in Pune comparing driving schools on one side; schools that needed a credible reason to list on the other. The brief also included the harder question: how do you get supply and demand moving at the same time?
No schools means no students, and no students means no schools. We prioritised supply first: the partner page and school onboarding were built and launched before the consumer homepage.
Friendly and approachable for consumers, credible and professional for B2B partners. The same brand had to earn both relationships.
The educational hub, quizzes and resources were not features, they were the long-term SEO strategy, building topical authority around driving education before competitors could.
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