Case study · 2025

DryveGuru

BrandMarketplaceGo-to-marketSEO

A two-sided marketplace for Pune's driving schools: one brand built for learners to trust and for schools to want to join.

Brand identityMarketplace buildGTM strategySEO

One brand on both sides: the learner homepage, the school list and the partner page.dryveguru.com

A marketplace with two sides to solve.

DryveGuru needed a brand students would trust and schools would want to be part of, and a platform that could serve both audiences at once without compromising either.

Learners in Pune comparing driving schools on one side; schools that needed a credible reason to list on the other. The brief also included the harder question: how do you get supply and demand moving at the same time?

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MarketPune

ScopeBrand + Platform + GTM

ModelTwo-sided marketplace

Year2025

What it had to do

01
Give learners in Pune a brand they would trust when choosing a driving school.
02
Give schools a credible reason to list.
03
Serve both audiences on one platform without compromising either.
04
Get supply and demand moving at the same time.

Supply before demand.

The cold start problem: no schools means no students, and no students means no schools. We prioritised supply first, and the launch order followed.

First
The partner page and school onboarding
Built and launched before the consumer homepage: the supply side came first.
Then
The consumer homepage
The learner side: comparing driving schools across Pune.

01 · GTM strategy

Supply first

The partner page and school onboarding were built and launched before the consumer homepage.

02 · Platform build

Find the right school

School discovery across Pune: search by school, location or area.

03 · SEO

Content as the moat

The educational hub, quizzes and resources were not features. They were the long-term SEO strategy, building topical authority around driving education before competitors could.

Brand identity