One brand, three worlds. A parent brand and three sub-studios on one architecture and one wordmark.
Visit indriya.studioIndriya Studios came to us to build a parent brand and website that could position them for pre-seed investment, while simultaneously launching three distinct sub-studio identities, each with its own visual language.
Indriya Animation, Indriya Gaming and Indriya Publishing: three studios united by one vision, bringing Indian stories to the world. Each had to feel completely its own while unmistakably belonging together.
Position the parent brand for pre-seed investment.
Launch three sub-studio identities, each with its own visual language.
Make each studio feel completely its own, while unmistakably belonging together.
INDRIYA
STUDIOS
भारत से
Three studios united by one vision: bringing Indian stories to the world.
Each sub-studio has its own visual language: its own typefaces, palette and voice. The specimens below are set in the live sites' own fonts and colours.
Indriya
Animation
इंद्रिया एनिमेशन
Bharatiya stories for the digital age
Warmth and craft. Lotus motifs, warm saffron tones, Hindi script accents, and a cultural depth that references traditional Indian artistry.
Indriya
Gaming
> BRINGING INDIAN STORIES TO THE WORLD
Energy and play. Pixel aesthetic, RPG UI language, dark backgrounds with neon accents, and quest-style copy.
Indriya
Publishing
Preserving Stories, Creating Legacies
Legacy and literature. Candlelit warmth, archival textures, serif typography, and a reverence for the written word.
Lotus motifs, warm saffron tones, Hindi script accents. Feels handmade and deeply rooted.
Pixel aesthetic, RPG UI language, neon on dark, and quest-style copy. Feels like stepping into a game world.
Candlelit warmth, archival textures, serif typography. Feels like a library that has existed for centuries.
All three use the same underlying Next.js architecture, the same typographic system at its core, and the same Indriya wordmark, expressed through completely different aesthetic vocabularies.
Bringing Indian stories to the world, one frame at a time. Set in Manrope, the parent site's body face.
Playfair Display 800 · wordmark and headings / Manrope · body
The parent palette, from the site's own tokens
Components · the shared header, the gold call to action, and the studio cards that route to each world
Have something to build? We'd love to hear about it.
