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One brand. Three worlds.

Brand architecture + full build · Next.js · 2025
indriya.studio
2025
Year
Full build
Scope
Indriya Studios
Client
Parent + 3 sub-studios
Identities

One studio. Three creative worlds. One coherent brand family.

Indriya Studios came to us to build a parent brand and website that could position them for pre-seed investment, while simultaneously launching three distinct sub-studio identities, each with its own visual language.

Indriya Animation, Indriya Gaming and Indriya Publishing: three studios united by one vision, bringing Indian stories to the world. Each had to feel completely its own while unmistakably belonging together.

What we delivered
Brand architectureVisual identity systemParent websiteAnimation studio pageGaming studio pagePublishing studio pageCopywritingInvestor section
The decisions
01

Indriya Animation: warmth and craft

Lotus motifs, warm saffron tones, Hindi script accents, and a cultural depth that references traditional Indian artistry. Feels handmade and deeply rooted.

Sub-studio
02

Indriya Gaming: energy and play

Pixel aesthetic, RPG UI language, dark backgrounds with neon accents, and quest-style copy. Feels like stepping into a game world.

Sub-studio
03

Indriya Publishing: legacy and literature

Candlelit warmth, archival textures, serif typography, and a reverence for the written word. Feels like a library that has existed for centuries.

Sub-studio
The outcome

Distinct worlds, one spine.

The shared spine: all three use the same underlying Next.js architecture, the same typographic system at its core, and the same Indriya wordmark, expressed through completely different aesthetic vocabularies.

Let's build.

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