Indriya Studios came to us to build a parent brand and website that could position them for pre-seed investment, while simultaneously launching three distinct sub-studio identities, each with its own visual language.
Indriya Animation, Indriya Gaming and Indriya Publishing: three studios united by one vision, bringing Indian stories to the world. Each had to feel completely its own while unmistakably belonging together.
Lotus motifs, warm saffron tones, Hindi script accents, and a cultural depth that references traditional Indian artistry. Feels handmade and deeply rooted.
Pixel aesthetic, RPG UI language, dark backgrounds with neon accents, and quest-style copy. Feels like stepping into a game world.
Candlelit warmth, archival textures, serif typography, and a reverence for the written word. Feels like a library that has existed for centuries.
The shared spine: all three use the same underlying Next.js architecture, the same typographic system at its core, and the same Indriya wordmark, expressed through completely different aesthetic vocabularies.
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