Rishabh needed more than a website. He needed a complete brand identity and a production-ready platform: one that could aggregate tech news from multiple premium sources, generate concise AI summaries for each article, and present them through a clean mobile-first card interface, with no manual editorial work in between.
The platform also needed a whitepaper lead-capture system and a full admin dashboard for content management and analytics. The target: brand, design system, and production platform, all in four weeks.
No existing assets, no style guide, no direction. We built the complete identity system, logo, colours, type scale and component library, before writing a single line of code.
Pulling from PRNewswire, NewsData.io, Currents and GNews every 30 minutes, with hash-based and semantic deduplication so the same story never appears twice regardless of source.
Groq (Llama 3.1 70B) generates summaries that are exactly 60 words, not approximately. Cached permanently after first generation so AI cost does not scale with traffic.
A full role-based admin panel for article review, approval, lead management and live analytics, built alongside the consumer product, plus CI/CD, monitoring, documentation and a training session.
The platform launched on schedule at the end of week four, production-deployed and handed over with complete brand guidelines, technical documentation, a training session, and 30 days of post-launch support.
The AI pipeline was processing articles from all four sources within 48 hours of the cron job going live, and the admin dashboard was adopted without any support requests after the training session.
“I came to Utathya with a brief, a budget, and a 4-week deadline. Most agencies would have told me to be realistic. He told me what was possible and then delivered exactly that: brand, platform, and a working AI pipeline, all production-ready. I have not had to touch the codebase since launch.”
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